Self-exclusion is supposed to be one of the most powerful tools for Australians struggling with gambling addiction. So why are fewer people using it?
In theory, platforms like BetStop, Australia’s national self-exclusion register, are a safety net designed to give people a break from gambling when it becomes overwhelming. But new data suggests that sign-ups are dropping, raising questions about why this vital resource isn’t used as much as expected.
In this article, we’ll dive into the BetStop self-exclusion stats for July 2025, look at what the numbers reveal, explore the possible reasons behind the decline, and unpack how Aussie players are adapting instead.
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What Is BetStop and How Does It Work?
BetStop is a national self-exclusion register launched in August 2023 by the Australian Communications and Media Authority (ACMA). It allows individuals to voluntarily exclude themselves from all licensed online and phone-based wagering services across the country.
Users can sign up to exclude themselves for a minimum of three months or choose a lifetime ban. During this period, all licensed betting operators must close the person’s betting accounts and stop sending them any gambling-related marketing materials.
Registration is free, completely confidential, and available online. Once a person is on the register, gambling providers are legally required to enforce the exclusion, helping people avoid temptation while they focus on recovery.
Why It Matters
Gambling harm is a serious public health issue in Australia. With pokies, online casinos, and sports betting readily available, people at risk can easily spiral into destructive patterns.
That’s where self-exclusion programs like BetStop come in. They’re not a cure-all but a critical harm minimisation strategy. For many, joining the register is a first step towards regaining control and seeking help. When fewer people use it, it could signal a troubling shift in gambling behaviour or awareness.
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By the Numbers – BetStop Self‑Exclusion Stats Jul 2025
The BetStop self-exclusion stats for July 2025 reveal that:
- 2,790 new users were registered in July.
- 1,105 users renewed their existing exclusions.
- The total number of active exclusions stands at 34,620.
While these numbers might seem solid on their own, they actually show a downward trend compared to previous months.
The Decline in Sign-Ups
Let’s take a closer look:
- May 2025: 3,620 new registrations.
- June 2025: 3,110 new registrations.
- July 2025: 2,790 new registrations.
That’s a 23% drop in new sign-ups over three months, according to the latest BetStop self‑exclusion stats for July 2025.
Although some month-to-month fluctuation is expected, this sustained dip suggests a pattern that experts and regulators should not ignore.
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Why Are Sign-Ups Dropping?
One of the most obvious reasons for the drop in registrations is a lack of awareness. Despite national campaigns during the BetStop launch, many Australians still don’t know the program exists or think it only applies to certain types of gambling.
There’s also a misconception that self-exclusion is complicated or only meant for “serious addicts.” This stigma can prevent people from learning more or taking that first step.
Accessibility Issues
Even when people know about BetStop, the registration process can be confusing or frustrating. Some users have reported:
- Trouble verifying their identity.
- Delays in processing exclusion requests.
- Lack of follow-up or confirmation.
These issues can be discouraging for a system meant to offer immediate help during moments of crisis. Many may simply walk away if signing up feels like a bureaucratic nightmare.
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Normalisation of Gambling in Social Media and Ads
Gambling is everywhere: influencer TikToks showing pokies wins, flashy online casino streams, and non-stop sportsbook ads during sports games.
This normalisation dulls the perceived risk. When gambling is seen as just another lifestyle hobby, fewer people recognise when it’s becoming a problem, let alone seek out tools like self-exclusion.
Younger audiences, who spend more time online, may be especially vulnerable. Because BetStop only applies to licensed Aussie operators, it doesn’t protect against unregulated or offshore promotions.
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What Player Behaviour Is Telling Us
Some players are taking matters into their own hands. Instead of going through an official register, they:
- Delete gambling apps.
- Use deposit limit tools.
- Rely on self-control and accountability.
- Better national promotion – Consistent campaigns across TV, radio, and digital spaces.
- Integration with banks and apps – Allowing people to block gambling transactions or register directly from finance tools.
- Anonymous registration options – Reducing stigma and lowering the entry barrier.
- Stronger regulation of offshore gambling – Closing loopholes that make self-exclusion less effective.
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While these methods can be effective in the short term, they lack the legal enforcement and structure that BetStop provides. And without consistent support, they can easily unravel under pressure.
Playing Across Multiple Platforms
Another issue is that BetStop only covers licensed Australian wagering providers. Many users gamble across multiple sites, including offshore casinos, crypto-based platforms, and unlicensed apps.
This fragmented experience makes it difficult to create meaningful exclusion. A person may block themselves from one operator but still have access to five others, undermining the entire system.
Stigma and Denial
Cultural factors play a huge role, too. Some people still see self-exclusion as an admission of failure, not a proactive decision. Others are in denial about the severity of their gambling habits and don’t want to label themselves as someone who “needs help.”
This combination of shame, pride, and misunderstanding can stop people from even considering BetStop as an option.
Expert Concerns and Reform Ideas
Gambling support groups and public health experts are sounding the alarm. Dr. Leanne Wilson from the Australian Gambling Reform Alliance noted in a recent interview:
“BetStop is a critical tool, but it can’t do its job if people don’t know about it, can’t access it, or don’t believe in its value.”
Likewise, counsellors from Gambling Help Online have reported an increase in clients who weren’t even aware BetStop existed until they were deep into crisis mode.
Possible Solutions
Experts are calling for several changes to reverse the decline in usage:
Ultimately, the goal is to make self-exclusion as easy, visible, and supported as possible.
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Conclusion
The BetStop self-exclusion stats for July 2025 raise an uncomfortable question: If fewer people are signing up, are we doing enough to help those at risk?
Self-exclusion isn’t a magic fix but a proven step toward recovery. When a tool like BetStop isn’t being used to its full potential, it reflects deeper issues about access, awareness, and how Australians are coping with gambling harm.
For BetStop to work, it needs more than legislation. It requires visibility, trust, and seamless integration into the lives of the people it’s meant to protect.
